Fractional CFO · FP&A · Ecommerce Finance
The financial clarity your brand has been missing.
You built something real. Now let's make sure the numbers back it up. Margins & Me brings fractional CFO expertise to founder-led Shopify and Amazon brands — so you can stop guessing and start growing with confidence.
- Is each SKU actually profitable after all fees?
- Where is your cash going — and when will it run out?
- Which channel is driving real margin, not just revenue?
- Are you pricing for growth, or pricing yourself thin?
15+
Years FP&A
$3M–$30M
Revenue sweet spot
CFO-level
Without the salary
The founder problem
You didn't start a business to live in spreadsheets.
But without the right financial lens, every decision is harder than it needs to be. Here's what founders in your position are dealing with.
Your reports exist. Your answers don't.
You have spreadsheets. You have reports. But when someone asks "are we actually profitable?", you hesitate.
Cash is always tighter than it should be.
Revenue is growing but cash keeps disappearing. Inventory, fees, and timing gaps are eating your margins alive.
Big decisions feel like guesses.
New product launch? New channel? Price increase? You know you need the data to decide — but you don't have time to find it.
You can't afford a full-time CFO yet.
A seasoned CFO costs $250K+. You need that expertise without that commitment. There's a better way.
The Margins & Me difference
This is what a strategic finance partner actually looks like.
Not a bookkeeper. Not a full-time CFO. A fractional finance partner who understands your business model, your channels, and your margins — and shows up with insights you can actually act on.
About Aida →Monthly clarity
You know exactly where you stand — revenue, margin, cash, and what's coming.
Proactive insight
I flag issues before they become problems and opportunities before they pass.
Decision support
New channel, new product, price change? Let's model it before you commit.
Plain English
No financial jargon. Just clear answers and honest recommendations.
What we do
Three pillars. One clear financial picture.
Fractional CFO
Strategic finance leadership
Forecasting, budgeting, board reporting, and executive decision support — without the full-time hire.
Learn more →Ecommerce Finance
Clarity on every SKU and channel
SKU profitability, inventory planning, margin reporting, and promotional analysis built for multi-channel brands.
Learn more →Financial Infrastructure
Dashboards and systems that scale
KPI dashboards, reporting automation, and monthly business reviews so your numbers are always decision-ready.
Learn more →Why Margins & Me
CFO-level thinking. Founder-friendly delivery.
I built this practice because I kept seeing the same thing: brilliant founders with growing businesses, held back by financial fog. That ends here.
15+
Years of FP&A experience
Not general finance — specifically financial planning and analysis, the discipline that turns data into decisions.
100%
Consumer brand focus
Inventory complexity, multi-channel margins, SKU proliferation — this is my world. I've lived it at scale.
↗
Strategic, not just tactical
I don't just report what happened. I help you understand why, and what to do about it.
$
Fractional — so you keep the savings
Executive-level expertise, exactly when you need it. No overhead, no 12-month commitment.
Ready to get started?
Let's find out if we're a good fit.
Start with a no-pressure discovery call. We'll talk through where your business is, what's keeping you up at night, and whether Margins & Me is the right support for where you're headed.
No obligation. No hard sell. Just a real conversation about your business.