About Margins & Me
Your CFO in your pocket.
I started Margins & Me because I kept seeing the same problem: brilliant founders with real businesses, stuck making major decisions without real financial clarity.
After 15+ years in FP&A — including leadership roles at companies managing complex inventory operations, multiple channels, and hundreds of SKUs — I knew there was a better way to serve founder-led brands at the $3M–$30M stage.
Margins & Me is the answer. Expert-level financial partnership, delivered fractionally — so you get the insight without the overhead.
Book a Discovery CallFounder
Aida Albegova
Margins & Me
Experience
15+ years FP&A
Specialisation
Consumer brands
Channels
Shopify · Amazon · Wholesale · Retail
Revenue managed
$500M+ across career
SKU experience
Large multi-product portfolios
Location
Remote-first
Previously: Head of FP&A · Senior FP&A Manager · FP&A Lead
My philosophy
Finance that serves your strategy, not the other way around.
Too many finance functions exist to report the past. Numbers come in, reports go out, and founders are left wondering what it all means and what to do next.
I built Margins & Me around a different belief: your finances should be your most powerful decision-making tool. Not a quarterly chore. Not a compliance requirement. A live, dynamic picture of your business that tells you exactly where you are and where you're headed.
That means understanding your business model deeply, not just the spreadsheets. It means asking the hard questions. And it means showing up with recommendations, not just reports.
Background
Built in the trenches of consumer finance.
Head of FP&A
Consumer goods company
Led financial planning across a complex multi-channel portfolio with large SKU counts and significant inventory operations.
Senior FP&A Manager
Ecommerce & DTC brand
Built forecasting models, SKU-level P&Ls, and channel profitability reporting from the ground up.
FP&A Lead
Retail & wholesale brand
Supported executive decision-making through scenario modeling, M&A analysis, and margin improvement initiatives.
$500M+
Revenue managed across career
3+ channels
Shopify, Amazon, wholesale, retail
100s of SKUs
Multi-product inventory complexity
What I believe
The values behind the work.
Clarity over complexity
Your financial reports should answer questions, not create new ones. I translate complexity into clear, actionable insight.
Honest over comfortable
If your margins are under pressure or your cash position is concerning, you need to know — even when it's uncomfortable.
Strategic over reactive
We shouldn't be chasing last month's numbers. We should be shaping next year's results.
Partnership over transactions
I'm not a vendor. I'm an extension of your leadership team. Your wins are my wins.
Ready to find out if we're a fit?
The best way to know if Margins & Me is right for you is a quick conversation. No prep needed — just 30 minutes to talk through your business.
Book a Discovery Call