About Margins & Me
Hi, I'm Aida.
I spent 15+ years leading FP&A for consumer brands, and I kept seeing the same thing: smart founders making big decisions without a clear read on their numbers.
Margins & Me is what I'm building to change that. Free tools and plain-English content that help you understand your own numbers and use AI to make faster, smarter money decisions. No finance background required.
Just the answers founders actually need.
See the free tools →Founder
Aida Albegova
Margins & Me
Experience
15+ years FP&A
Specialization
Consumer brands
Channels
Shopify · Amazon · Wholesale · Retail
Revenue managed
$100M+ across career
SKU experience
Large multi-product portfolios
Previously: Head of FP&A · FP&A Manager · FP&A Analyst
My philosophy
Finance that serves your strategy, not the other way around.
Too many finance functions exist to report the past. Numbers come in, reports go out, and founders are left wondering what it all means and what to do next.
I built Margins & Me around a different belief: your finances should be your most powerful decision-making tool. Not a quarterly chore. Not a compliance requirement. A live, dynamic picture of your business that tells you exactly where you are and where you're headed.
That means understanding your business model deeply, not just the spreadsheets. It means asking the hard questions. And it means showing up with recommendations, not just reports.
Background
Built in the trenches of consumer finance.
Head of FP&A
Consumer goods company
Led financial planning across a complex multi-channel portfolio with large SKU counts and significant inventory operations.
FP&A Manager
Consumer goods company
Built forecasting models, SKU-level P&Ls, and channel profitability reporting from the ground up.
FP&A Analyst
DTC and Wholesale
Supported decision-making through scenario modeling, variance analysis, and margin improvement initiatives.
$100M+
Revenue managed across career
3+ channels
Shopify, Amazon, wholesale, retail
100s of SKUs
Multi-product inventory complexity
What I believe
The values behind the work.
Clarity over complexity
Your financial reports should answer questions, not create new ones. I translate complexity into clear, actionable insight.
Honest over comfortable
If your margins are under pressure or your cash position is concerning, you need to know, even when it's uncomfortable.
Strategic over reactive
We shouldn't be chasing last month's numbers. We should be shaping next year's results.
Education over dependence
The goal isn't to make you rely on me. It's to give you the knowledge, tools, and AI workflows to make confident financial decisions on your own.
Get in touch
Questions, feedback, or collaborations.
Have a question about your numbers, an idea for a tool or map, or a collaboration in mind? Send a note - I read every message.